We are a team of hairdressers that share an equal passion for our craft as well as sharing knowledge with others. We believe that elevating others is the core to the success of our industry’s innovation and creativity. Though we work separately in different countries, states and provinces; we work as one in our common goal. Elevating.Others.




Method Education provides a unique learning experience through the study of classic and innovative hair techniques.

We strive to elevate hairdressers while creating a stronger connection with the Davines community and culture.



Innovation & Excellence
Community & Culture
Service to Others



James Abu-ulba

integrity. curiosity. wearability.

As the Artistic Director for the Utopia Group in Vancouver and founder of METHOD.EDUCATION, James Abu-Ulba has curated a career based on the sharing of knowledge. He believes that “education is the heartbeat of everyone’s success and creativity,” and his commitment to learning shines through each course he leads and each look he designs.

James’s 20 years in the industry features highlights, such as: winning the prestigious Davines World Style Contest ; presenting multiple times in the Davines World Wide Hair Tour; and earning a NAHA nomination for North American Hairstylist of the Year . He has written fundamental and advanced training programs for the Utopia Group, as well as fostered a community – through METHOD.EDUCATION – for fellow stylists to share ideas on a global landscape. His extensive background yields compelling courses for Davines devotees to enjoy.

“Davines matches my personal ethics, standards, and hairdressing philosophy. This connection results from the brand’s emphasis on creating individualized looks with techniques honed through ongoing education.”

IG: @Method_education

Alicia Miller

structure. relatability. versatileness.

Method Education Color Director Alicia Miller fuses technique with practicality, timelessness with creativity. As a specialist in Davines color, Alicia works to inspire her fellow colorists with training that is both aspirational and achievable to ensure artistic satisfaction that still serves a salon clientele. 

An Arkansas native, Alicia frequently teaches throughout North America, but is known to crisscross the globe from Berlin to Venice, Greece to Central America. Alicia’s travels complemented by her classroom and stage demonstrations have molded her into a celebrated trainer with a devoted following. Alicia’s commitment to the industry is bolstered by her dedication to Davines, and this affiliation stems from her admiration of the brand’s mission to “support and care for the people and environment around them.” 

“Davines is different from other companies. It doesn’t follow other brands instead it leads with its own ideas and initiatives.” 


 IG: @lishair



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